education branding – Early Childhood Romania

In 2016, we created the identity for ECR Romania (Early Childhood Romania) — an educational platform for specialists in the field and for parents.

About ECR

ECR aims to become the largest online platform and community for early childhood education in Romania, with the goal of increasing awareness of the importance of early education in the country. In the long term, the project seeks to become a key reference for resources, learning, and training for teachers, parents, and educational institutions in Romania (kindergartens, nurseries, day-care centers). The platform aims to gather resources, information, and best practices from this field, both from Romania and abroad, and to provide valuable training for teachers involved in young children’s education.

Toud’s involvement in the educational branding project

Toud was involved in creating the brand identity. The elements at the foundation of this initiative are: early education, professionalism, color, vibrancy, and authenticity.

Toud developed a positioning based on the idea of trust. We also aimed to highlight the idea of early childhood education, making it visible from the very first contact with the brand.

The project is still under development, with the brand book, styling guide, and website to follow.