Education branding – Early Childhood Romania
In 2016 we created an identity for ECR Romania (Early Childhood Romania) – an educational platform for specialists in the field and for parents.
ECR wants to become the largest online platform and community of early education in Romania which aims to rise the awareness of the importance of early education in this country. On long term, the project aims to become a landmark in terms of resources, learning and training for teachers, parents and educational institutions in Romania (kindergartens, nurseries, day centers). The platform aims to gather resources, information and good practices in this field both in Romania and abroad and to offer a valuable training for teachers that deal with education of young children.
Toud was involved in the development of brand identity. The elements underlying this initiative are: early education, professionalism, color, vibration and authenticity. Toud though about a positioning based on the idea of early education, which is visible since the first contact with the brand. The project is under construction. We will make a brand notebook, a styling-guide and the website.