Sonore music school – music is magic
Being at the beginning, with a team of passionate teachers, Sonore School brings a new breath on the music schools market in Romania. For the passionate young people who form Sonore team, we have created a strategy, a visual identity and a website. We wanted to make something that differentiates them on the market and brings them closer to their future students.
Positioning
In the market of Bucharest, there are many music schools, therefore it was necessary to have a correct positioning for the Sonore music school. We chose to highlight the strengths in order to anchor the brand well in the market. Thus, we chose to build around the idea of international experience of teachers, the idea of community, and friendship.
Bright colors
We chose to use for the website, bright colors able to show dynamism and authenticity. We created cheerful pages that inspire friendship and a young spirit. Music is about the emotion it transmits, about the friendships that bind through it, about harmony and balance. That is what we tried to have when we made Sonore School website – balance and harmony.
Representative images
In order to build a strong image and maintain a balance between the visual and textual aspects, we chose to use representative images. As the target for a music school is represented by future students, we avoided using many abstract pictures and highlighted the people behind Sonore. We emphasized the presentation of the teachers, but also the human component of the music courses. We also chose to capitalize on the idea of teamwork, community, and friendship.
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