Nike has launched a recycling campaign whose sole purpose is to collect used footwear and transform it into reusable materials. Their proposal is to use the materials resulting from recycling to make shock-absorbing surfaces, surfaces that are used for sports fields in schools, running tracks around stadiums, or even the creation of sports shoes. Their idea addresses the need to create a better world, to recycle in order to save the surrounding nature.
We, the Toud team, welcome Nike’s initiative, given that we ourselves are interested in sustainable development. We are always trying to do something for nature, to leave a better world for our descendants. We always gladly get involved in any kind of project related to sustainable development, environmental protection, and the development and protection of local cultures. That is why we chose to answer the call from Nike to take part in the Nike Grind project. We developed a plan for promoting and implementing the Nike Grind system in Romania to enhance the lives of park runners.
There are many who choose to exercise outdoors and run in parks, but here they only find asphalt paths that are not exactly suitable for running because they are rigid and affect the joints. For those who run a few times a week, it would be ideal to do so on soft, flexible surfaces that reduce the shocks generated in the joints. However, in our country, there is a big problem with recycling. Romanians are not very inclined to recycle and thus many wastes end up in the garbage without having the chance to be transformed into something useful.
At Toud, we conducted an analysis of the running surfaces in Romania and proposed a complex solution through which the paths in parks become true running tracks. This transformation is based on Nike Grind solutions – practically recycled footwear. To make our solution known to Nike, we chose the PowerPoint presentation as a medium. Through it, we had the opportunity to create slides with a design that is both effective and attractive. The reason we chose PowerPoint is related to its unlimited design possibilities and versatility. Although many will say that PowerPoint is old-fashioned, there is more potential in this program than is believed. With this program, you can create professional presentations that are attractive and present information in a detailed way.
When we decided to use this tool, we first considered whether it was a presentation in front of an audience or one sent via email, because in each of these cases there are different aspects that need to be considered. In a face-to-face presentation, the slides should only support the idea. Things change when it comes to an online presentation where attention falls on the visual component and the information presented. The goal of our presentation was to have an impact on the reader. They had to be convinced through the slides that the presented idea matters, and for this, we considered several elements such as:
What we aimed for when we started building the PowerPoint presentation was to maintain a limited number of words. The text had to be concise. The most important thing was the message that had to be conveyed, so we tried to use white spaces or negative spaces. We kept the slides simple, without too many images or graphs.
When building a professional presentation, graphs and images are what help a lot. We tried to insert, besides graphs, also images with people. These help the reader connect with the presentation on a personal level.
We put the information we wanted to present in the form of a story, so that the reader could better understand the message. And here we kept things simple. The story should not be long and tiresome, but it must hit all the key points.
We knew that the visual part of our presentation is very important in such a project, so we had to be very careful about the colors we used. We tried not to have too many or too strong colors in the slides. After all, the visual part is an important aid.
Fonts are important; they have a dual role – they facilitate the understanding of the message and contribute to the design, increasing the intensity of the impact on the reader. We chose a “clean,” simple font that highlights the content and balances the visual part.
Hubspot solution provider Toud, Romania
Home for life – H4L – a different way of living in Romania
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