Publishing design for a supplier of electric stations in Romania, Parkomatic

Toud was tasked with creating some of the presentation brochures for Parkomatic. We really enjoy publishing design and we fully welcome every project of this kind. In this article, we will present a brochure about the numerous works that Parkomatic has carried out in Romania and one about charging stations for electric vehicles. Both brochures respect Parkomatic’s brand identity and the Aluterm group layout. The brochures were made for both print and the online space.

To ensure an easily perceived message, we tried to bring a balance between the text and the visual part, represented by images and graphics. We used the most suggestive photographs to highlight the works done by Parkomatic, as well as symbols for the key elements. Through the design, we sought to express the brand’s personality. For example, in the case of electric stations, we used, besides the brand’s blue color, the color green to suggest the idea of nature and nature protection. The information is optimally arranged, using large-sized titles, many subtitles, as well as tables. The large-font numbers were intended to express the role that Parkomatic has as a supplier of electric stations and parking systems.