Brand identity process – DRIMIA


DRIMIA is a project for an entrepreneur who sells succulent flowers. The client already had the name and wanted a story and a visual identity that would ensure a good positioning in the market as well as differentiation. Initially, this project was exclusively related to succulent plants.

Below you can see the TOUD creation process.

The first slides are steps that aim to establish the values and elements of the brand. The following are sketches that illustrate a small part of the visual identity. The materials below are just a proposal addressed to the client, an early form of what the DRIMIA brand should be from our perspective.

The whole construction is based on the idea of a totally different positioning compared to the other competitors in the market.

***after feedback and new information, we took the project to another area, making major changes to the logo as well, which we detail in a new article.


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