Brand Identity Process – DRIMIA

DRIMIA is a project for an entrepreneur who sells succulents. The client already had a name and wanted a story and a visual identity that would ensure strong market positioning and differentiation. Initially, this project focused exclusively on succulents.

Below you can see the TOUD creation process.

The first slides outline steps intended to establish the brand’s values and elements. The following are sketches which illustrates a small part of the visual identity. The materials below are merely a proposal for the client—an early concept of what the DRIMIA brand should be, from our perspective.

The entire concept is based on a positioning strategy that is completely different from that of other competitors in the market.