Cosmetics visual identity – Homeo Cosmetics

Cosmetics visual identity proposal for professional cosmetic products – Doctor T

This is one of the first Toud projects made by the current team (2020). We started this project from a very generous brief. That allowed us to explore some very bold design directions. We built the visual identity around the idea of purity. Hence, the logo that mimics a drop of water.

Below you can see several simulations we made and a number of elements, all meant to tell the story of a type of product quite brave and new for the Romanian market.

Tools: Indesign, Illustrator, Photoshop