How to set the Facebook page strategy
According to brandwatch.com statistics, there are more than 60 million active business pages globally. Only 5 million of these businesses also invest financially for promotion. This means that the remaining 55 million invest, for the most part, in content. But what is content without a strategy when it comes to Facebook?
About content and strategy
Or, better said, what exactly helps a page to grow
Yes, content is extremely valuable when it comes to engagement (interaction on the page), but also reach/awareness. He connects with the public, urges, convinces. But how do you choose the right content? And here we are not referring to the message or images, but to the type of content and the way it is supported.
It’s simple – everything starts with a strategy.