How to establish a Facebook page strategy
Accordingly to brandwatch.com, there are 60 million active business pages. Only 5 millions of these businesses invest money for promotion. That means that the other 55 millions invest, mostly, in content. But what is content without strategy when it comes to Facebook?
About content and strategy
Or better said, what helps the page to grow
Yes, the content is extremely valuable when it comes to engagement (interaction on the page), but also to reach/awareness. It makes the connection with the audience, it convinces. But how do you choose the right content? And we don’t mean the message or images, but the type of content and how it is supported.
It’s simple – it all starts with a strategy.