Maria Felea – the launch of new handmade jewelry collection Flowing Freely

FLOWING FREELY is the new Maria Felea handmade jewelry. It is different by approach, by design and, especially, by the artist’s desire to make from her creation an urge for women to remember that trying to be perfect only limits them and that they should freely express their beauty. 

Flowing Freely collection is ready and is on mariafelea.com website. This is the second collection launched by Maria Felea after the process of rebranding, process in which Toud team got intensely involved. This jewelry collection is meant to remind women that they shouldn’t try to be perfect and that each and every one of them is beautiful in her unique way of being, acting, feeling. Flowing Freely collection consists of handmade rings, bracelets, earrings, and necklaces, made of silver and 9K or 18K gold. The jewels are ennobled with precious stones like emerald, ruby or Swarovski crystals.

Toud team worked on implementing the new collection on the website, on communicating about the collection and making a visual for Flowing Freely collection.

The artist herself speaks the best about this new collection. Here are her thoughts:

This collection is about letting go of perfection in all of its forms and allowing the imperfections and beauty of life to flow freely. It’s about releasing the mental blocks you jail yourself into, the self-judgment, the not good enough, not perfect enough.

And doing this from a gentle and loving space towards you and others. In relation to different situations or people but mostly in relationship with yourself my dear beautiful woman, how do you treat yourself, what standards do you hold yourself up to when it comes to being “perfect”? How often do you accept yourself with all that you are? Your “imperfect” body, your thoughts, your actions?

I hope you will remember that you are always absolutely amazing and perfection doesn’t play a part in it. The idea of perfection only limits your shine.

This jewelry is meant to be a gentle reminder of this and every time you wear it, play with that bracelet on your wrist or look at your piece, please remember to let go of the idea that everything you are, feel or do has to be perfect. Flow freely, allow the beauty that lies in you to express itself.