ISPCF transformation - A collaboration for a modern and relevant identity

ISPCF transformation: A new identity after 75 years of projects – brand strategy, visual identity, website

In September 2024, the ISPCF team (Institute of Studies and Design for Railways) marked a significant milestone in the organizational transformation process by unveiling the new logo and the slogan “Bringing people together.”

With a tradition of over 75 years, ISPCF, founded in 1947, has played a crucial role in the restoration and modernization of Romania’s railway infrastructure, continuously adapting to technological and economic challenges. Over the decades, the institute has been a pillar in the development of the national railway network, and now it aims to expand its impact at the European level.

Our common goal was to help ISPCF strengthen its relationship with stakeholders—from employees and business partners to young people aspiring to a career in this sector. Additionally, through this visual reimagining, we aimed to reinforce their position as a market leader in Romania and create the conditions for expansion into the European market. The result is a visual identity that inspires confidence, supports growth, and attracts new talent, thus facilitating a sustainable evolution connected to the future of the railway industry.

From workshops to a common vision

In September 2024, the ISPCF team (Institute of Studies and Design for Railways) marked a significant milestone in the organizational transformation process by unveiling the new logo and the slogan “Bringing people together.”

With a tradition of over 75 years, ISPCF, founded in 1947, has played a crucial role in the restoration and modernization of Romania’s railway infrastructure, continuously adapting to technological and economic challenges. Over the decades, the institute has been a pillar in the development of the national railway network, and now it aims to expand its impact at the European level.

Our common goal was to help ISPCF strengthen its relationship with stakeholders—from employees and business partners to young people aspiring to a career in this sector. Additionally, through this visual reimagining, we aimed to reinforce their position as a market leader in Romania and create the conditions for expansion into the European market. The result is a visual identity that inspires confidence, supports growth, and attracts new talent, thus facilitating a sustainable evolution connected to the future of the railway industry.

Redefining ISPCF identity

In September 2024, the ISPCF team (Institute of Studies and Design for Railways) marked a significant milestone in the organizational transformation process by unveiling the new logo and the slogan “Bringing people together.”

With a tradition of over 75 years, ISPCF, founded in 1947, has played a crucial role in the restoration and modernization of Romania’s railway infrastructure, continuously adapting to technological and economic challenges. Over the decades, the institute has been a pillar in the development of the national railway network, and now it aims to expand its impact at the European level.

Our common goal was to help ISPCF strengthen its relationship with stakeholders—from employees and business partners to young people aspiring to a career in this sector. Additionally, through this visual reimagining, we aimed to reinforce their position as a market leader in Romania and create the conditions for expansion into the European market. The result is a visual identity that inspires confidence, supports growth, and attracts new talent, thus facilitating a sustainable evolution connected to the future of the railway industry.

The digital transformation of ISPCF through the reconstruction of the website

In September 2024, the ISPCF team (Institute of Studies and Design for Railways) marked a significant milestone in the organizational transformation process by unveiling the new logo and the slogan “Bringing people together.”

With a tradition of over 75 years, ISPCF, founded in 1947, has played a crucial role in the restoration and modernization of Romania’s railway infrastructure, continuously adapting to technological and economic challenges. Over the decades, the institute has been a pillar in the development of the national railway network, and now it aims to expand its impact at the European level.

Our common goal was to help ISPCF strengthen its relationship with stakeholders—from employees and business partners to young people aspiring to a career in this sector. Additionally, through this visual reimagining, we aimed to reinforce their position as a market leader in Romania and create the conditions for expansion into the European market. The result is a visual identity that inspires confidence, supports growth, and attracts new talent, thus facilitating a sustainable evolution connected to the future of the railway industry.

ISPCF transformation, web design, website creation, UX design, UI design

ISPCF transformation, web design, website creation, UX design, UI design

ISPCF transformation, web design, website creation, UX design, UI design

ISPCF transformation, web design, website creation, UX design, UI design

In September 2024, the ISPCF team (Institute of Studies and Design for Railways) marked a significant milestone in the organizational transformation process by unveiling the new logo and the slogan “Bringing people together.”

With a tradition of over 75 years, ISPCF, founded in 1947, has played a crucial role in the restoration and modernization of Romania’s railway infrastructure, continuously adapting to technological and economic challenges. Over the decades, the institute has been a pillar in the development of the national railway network, and now it aims to expand its impact at the European level.

Our common goal was to help ISPCF strengthen its relationship with stakeholders—from employees and business partners to young people aspiring to a career in this sector. Additionally, through this visual reimagining, we aimed to reinforce their position as a market leader in Romania and create the conditions for expansion into the European market. The result is a visual identity that inspires confidence, supports growth, and attracts new talent, thus facilitating a sustainable evolution connected to the future of the railway industry.

In September 2024, the ISPCF team (Institute of Studies and Design for Railways) marked a significant milestone in the organizational transformation process by unveiling the new logo and the slogan “Bringing people together.”

With a tradition of over 75 years, ISPCF, founded in 1947, has played a crucial role in the restoration and modernization of Romania’s railway infrastructure, continuously adapting to technological and economic challenges. Over the decades, the institute has been a pillar in the development of the national railway network, and now it aims to expand its impact at the European level.

Our common goal was to help ISPCF strengthen its relationship with stakeholders—from employees and business partners to young people aspiring to a career in this sector. Additionally, through this visual reimagining, we aimed to reinforce their position as a market leader in Romania and create the conditions for expansion into the European market. The result is a visual identity that inspires confidence, supports growth, and attracts new talent, thus facilitating a sustainable evolution connected to the future of the railway industry.

Eplore the style guide

Navigate to the ISPCF website