Maria Felea – Feminine Introspection collection launch

Feminine Introspection collection is ready and visible on website. There have been many weeks since we have started to work on the new brand identity. Once with the launch of this collection, we position Maria Felea brand as a hair accessories and jewels brand meant to help women remember themselves, start an inner journey at the end of which to gain more self-love. The brand strategy is built on “remember yourself ” urge. We will develop the whole process of construction of brand strategy and defining elements in a future article. Once with this collection, we have also launched a new visual identity, a new logo, a new color palette, new fonts and layouts meant to illustrate even more convincing the elements of brand strategy. We will speak about that in a future article as well.

Until then, we leave below the artist’s text about Feminine Introspection collection and we add a number of excerpts from the collection lookbook.


And I mean beyond the cultural stereotypes and misconceptions that you may not even realize to their fullest extent. I want you to go deep within and reach your raw, naked, deepest self. From there I wish you to answer. 

Through the “Feminine introspection“ collection I want to support you in connecting to and expressing that part of you. It’s an invitation to analyze how you perceive yourself as a woman and what does that really mean to you. Is the way you express it, true to the way you are? This is an invitation to remember and express yourself, your truest feminine self, the one behind the misconceptions, fears and half lived expressions of you.

The accessories I create are meant to be a token, a symbol of your inner journey, a constant reminder to always get back to yourself, to love, accept and be gentle to yourself, as well as a way to express your inner beauty and femininity. 

They are created using flowing lines and soft materials that express a part of the way I feel femininity. I use fabrics like velvet and vintage veiling to softly embrace you on your journey. Vintage because our own past and our ancestors’ past is part of our journey and I believe that to express ourselves authentically, we have to make peace and embrace our past.

This story is not about objects, it’s about love, self-discovery, and expression.

I send them to you with love, hope and a question to answer to yourself: What is this a symbol of, for me? And it is up to you to infuse them with your feminine energy, with your dreams and hopes, memories, strength and vulnerability.

The accessories can be purchased on website.