policarbonat.ro – visual identity for a polycarbonate products distributor
policarbonat.ro is a branch of KADRA company that sells polycarbonate panels online. KADRA has over 25 years of experience in selling this material through classical methods.
Starting from the customer’s brief, Toud team chose to build an identity based on the idea of a game, of countless possibilities one has to work with polycarbonate panels. Thus, the creation team explored a number of shapes and concepts, and after feedback rounds validated the new visual identity together with KADRA dedicated team.
policarbonat.ro logo is the result of a game of 6 geometrical shapes, rectangles, of different transparency and colors that suggest the numerous possibilities to work with this material and refers to a number of elements connected to this brand (light, game, play, possibilities of use). The logo’s main purpose is to create a positive feeling, suggesting the idea of well-being when you imagine starting a new project.
The challenge for Toud team was to create a visual element easy to use on all marketing materials, both online and offline. Thus, the chosen color palette favors the use of the logo both on images and materials such as presentations, official documents, or offers.
This project was unique because of the challenge it brought to us. We had to make from something incredibly simple – a polycarbonate panel – something attractive. That is how we got to the idea of game, play, and the joy of starting a new project.