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The prize will be 50.000 RON, the amount representing the exclusive divestiture of the copyright, unlimited in time and space, on any material basis and in any way, in favor of Bucharest, for the use of the work to be declared winning.

Besides the General Mayor, the jury also includes: Prof. Mircia Dumitrescu, corresponding member of the Romanian Academy, Arts, Architecture and Audiovisual Section; Adrian Majuru, director of the Buchrest Museum; Anca Boeriu, Lecturer at UNARTE Graphics department; Dr. Vladimir Nicula, Lecturer at Ion Mincu University of Architecture and Urbanism; Ioana Ciocan, Vicepresident at the Union of Fine Artists; Dochița Zenoveiov, brand innovator, „INOVEO”; Bogdan Naumovici, managing partner „23 Communication Ideas”; Corina Vințan, „Links Associates” managing partner; Mirel Palada, sociologist.

The jury will review and point by the following criteria: relevance for the theme of the contest; attractiveness/ attractive design; originality (to combine elements that reflect the historical tradition of Bucharest with elements that take into account actual tendencies): functionality (visibility and legibility, to be easily recognizable, can be printed on small surfaces without losing essential details); adaptability (to allow the further declination of some sectorial brands like: cultural Bucharest, touristic Bucharest, musical Bucharest, sport Bucharest). The five criteria will have an equal weight in the evaluation of each work, the members of the jury assigning grades from 0 to 20 for each criterion.