A user interface design proposal

For a Zen blog from USA


UI website – desktop version

About the organization and audience

The website is actually a blog, based on Zen thinking, that through regular posts tries to answer some of the most complex existential questions, as well as day by day dilemmas. The purpose of the website is to evolve into a hub where people who share Zen thinking communicate with the users on various subjects.

Website – not provided due to NDA

Industry – community and non-profit

Country – USA

About the design – customer

The blog must be built on the ideal of Zen simplicity, represented by Zen calligraphy, Zen gardens, and minimalism. We want a simple, clean website that represents naturalness and order.

About the design – TOUD

For this user interface design project we came up with two totally different proposals. One of them is based on strong, brightly colored images that represent nature, while the other proposal has pastel, neutral colors, and images that inspire calm.

Both proposals are based on Zen imagery and follow the principle of minimalism. We have made two simple, clean, uncluttered user interface design proposals, a design that follows the Zen principles.


UI design for home page – desktop version – brief provided by the customer

TOUD solution

After several rounds of design, we got to the proposals below.

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