Pure Romania, publishing design

Designing with purpose: the strategy and inspiration behind Pure Romania’s brochure

About Pure Romania

Being different, working with passion, and inspiring people – these are the facts that define our work and the brand Pure Romania. We believe that the experience of coming to Romania is unique and inspiring – “To see far is one thing, going there is another”. Constantin Brancusi.

First of all, we are a team of passionate people, and second, a web platform that presents pure places from Romania. We will help you in order to have the best trip of your life, to Romania! – Pure Romania

About the project

This is one of the first Toud projects. We created a presentation brochure for Pure Romania that they would use both online and at tourism fairs. We aimed to make an immediate impact through the use of striking photographs. Additionally, we used key elements that presented Romania in a positive light – Charlie Ottley’s BBC interview with His Majesty King Charles III of England. We integrated a series of unique aspects about Romania to capture attention. We placed particular emphasis on matching and harmonizing the images on the pages.

Looking back at this presentation design project today, over 10 years after its completion, we would say that the layout is very crowded, and the text is difficult to read.

Pure Romania Brochure