Otopeni House

Probably the only house with a story in Otopeni.

Otopeni House is probably the only house with a story in Otopeni. Otopeni House is not a simple house in Otopeni, it is a house made to become  home.

Alexandru, a very young Romanian entrepreneur, together with an architecture firm, not any firm, but one of the best architecture firms in Romania (you can find its name in the brochure) started a residential project. Their purpose was to create in a professional way a house, but not any house, one able to become home.

Our (Toud) purpose was to present their concept, to highlight the advantages that a family can have when choosing a house, in general or an Otopeni House, over an apartment. We made for this project a brochure where we presented the key elements. Before the brochure we built a positioning and a set of branding elements that converge towards the idea of – home.

We resonated with this project. We believe in it and we believe it is a strong alternative to an apartment in Bucharest. In addition the price per square meter is an advantage. There are recent studies that show the role of social life in an apartments neighborhood and the building micro-space. More than that a number of studies show that in USA the individual houses development – sprawl (extended houses neighborhoods) are not true spaces for life and that they produce sadness. In Otopeni House case the things are different. It is a duplex, one built in a community where social life can exist as well as in an apartment building. There are a lot to say about the project, but you will understand what I mean from the brochure and the photos below.

Otopeni House is a story about the ideal house, that really exists (cause you can see it on Ciprian Porumbescu Street) and that can become home.