Branding and Web Design for NGOs: How we transform mission into impact and real support
Non-governmental organizations thrive on transparency, empathy, and the power to mobilize communities. At Toud, we know that for an NGO, marketing is not about selling, but about attracting donations, volunteers, and awareness. We help associations tell their story through a digital and visual presence that inspires absolute trust and calls for immediate action. We build platforms that do not just inform, but connect the cause with the people who can and want to make a difference.
Here is how we have visually and strategically supported several passion projects:
Acasă, la Origini (Home, at the Roots): A cultural identity project of the La Blouse Roumaine Community, for which we shaped the design and web presence. The platform created celebrates tradition and reconnects the global community with authentic Romanian heritage.
Intersecții Culturale (Cultural intersections): We developed the visual identity and website for this initiative dedicated to promoting national identity. The result is a coherent digital space that highlights heritage and facilitates cultural dialogue.
AP-MA (Parents’ Association): We created an intuitive web platform that communicates the association’s mission clearly and touchingly. The new design facilitates access to essential information and helps coalesce a strong community around parents.
Pure Romania: We designed the presentation materials (publishing design) and web presence to promote the heritage and unaltered beauty of Romania. Through careful layouts and high-impact photography, the project became an excellent “business card” at international tourism fairs.
Caritas Iasi: We completely redesigned the architecture and web design of the platform, efficiently migrating and structuring a massive amount of information. The new site now faithfully reflects the devotion with which the association’s team has supported disadvantaged communities for over three decades.
Adfaber: We joined the mission to change the world through technology, supporting educational projects such as “Hour of Code.” Through digital strategies and modern UX/UI design, we made educational resources much more accessible to students and teachers.
CNRR (Romanian National Council for Refugees): We supported this association’s communication through a careful publishing design project. We ensured a clear, sober, and empathetic visual form, essential for conveying vital information to vulnerable people.
