Branding and Design for Cultural Projects: Giving visual form to emotion and art
Art, culture, and heritage initiatives live through emotion, storytelling, and the ability to gather a community around aesthetic values. At Toud, we know that cultural marketing is not a simple transaction, but the translation of an artistic or historical identity into a contemporary visual and digital language. We build bridges between creators, institutions, and the modern public through brand strategies, visual identities, web design, and impeccable publishing design. We offer a “digital stage” where cultural stories can truly shine, while preserving their refinement and authenticity.
Here is how we highlighted several landmark initiatives:
- French Institute of Romania: Through a long-standing collaboration, we have blended elegance with functionality in dozens of publishing and visual communication projects. We translated the values and dynamism of the Francophonie into attractive guides, reports, and materials for the Romanian public.
Acasă, la Origini (Home, at the Roots): For this cultural identity project of the La Blouse Roumaine Community, we shaped the design and web presence. The platform created celebrates tradition and reconnects the global community with authentic Romanian heritage.
Iulia Gorneanu: For this passion project, we outlined a visual identity and a digital portal loaded with meaning and aesthetics. We translated the passion for authentic Romanian tradition into a modern space, using ancient symbols that connect the audience to their roots.
Intersectii culturale (Cultural intersections): We developed the visual identity and website for this national project dedicated to promoting identity and dialogue. The result is a coherent digital space that highlights heritage and facilitates communication.
MaRaMi: We brought Romanian tradition to international catwalks, creating lookbooks and presentation materials for collections exhibited at Milan Fashion Week. Our design perfectly complemented this unique fusion of local traditional motifs and contemporary fashion aesthetics.
